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Elizabeth Arden White Tea Launch Evening: Creating a Sensory Wellness Experience
To celebrate the launch of Elizabeth Arden White Tea, COLLECTIVE OSLO developed an intimate brand experience centered around calmness, wellbeing, and sensory immersion. Hosted at TAKET at Steen & Strøm in Oslo, the event invited guests into a carefully curated atmosphere where beauty, mindfulness, food, and music merged into one cohesive emotional experience.
Transforming the Space
For the launch evening, the rooftop venue was transformed into a serene oasis inspired by the White Tea fragrance universe. Through floral installations, natural textures, soft scenography, and curated sensory details, the environment reflected the calm and uplifting qualities associated with the fragrance while creating an intimate setting for invited guests and creators.
CLIENT
Elizabeth Arden
LOCATION
TAKET Steen & Strøm
CATEGORY
Brand Activation
Launch Event
DELIVERABLES
Concept Development
Creative Direction
Event Production
Guest Experience
Spatial Design
Wellness Programming
Dining Experience
Music Curation
On Site Production
Wellness, Atmosphere, and Connection
The experience unfolded as a guided journey balancing wellness rituals and social interaction throughout the evening. Guests participated in a breathwork session surrounded by flowers and cork yoga mats before gathering for a three course vegan dinner designed to complement the sensory identity of the White Tea launch.
As the atmosphere gradually shifted from contemplative to celebratory, music and social energy became central to the evening experience. A DJ set by DJ Nkee closed the event, transforming the rooftop setting into a relaxed and elegant social gathering while maintaining the calm and elevated atmosphere established throughout the launch.
Our Approach
Our approach focused on translating the emotional identity of the White Tea fragrance into a physical and sensory experience. Rather than presenting the product through traditional launch communication, COLLECTIVE OSLO developed an immersive environment where scent, atmosphere, movement, food, and music became interconnected parts of the storytelling.
COLLECTIVE OSLO led the concept development, creative direction, and production of the event, shaping every layer of the guest experience from spatial design and wellness programming to dining atmosphere and musical curation. By balancing moments of stillness with social interaction, the launch created a contemporary beauty experience designed to feel intimate, restorative, and emotionally memorable.
