The most vital creativity happens where disciplines, people, and perspectives intersect.
Our work lives in the intersections between the underground and the established, between art and commerce en independence and collaboration, between art and commerce and culture.
We are a compact and internationally experienced core team with backgrounds spanning global brand management, cultural production, and creative strategy.
Together with our trusted network of artists, designers, filmmakers, and creative partners, we form bespoke teams around each project to deliver concepts and experiences that move people, strengthen brands, and build communities.
CORE TEAM
HILDE PETTERSEN RELJIN
DIRECTOR & FOUNDING PARTNER
RITA MOSTRØM LARSEN
DIRECTOR & FOUNDING PARTNER
MALIN MOLDEN
PROJECT MANAGER
TILLA WIIG
PROJECT ASSISTANT
KJERSTI BRINCH LUND
DIRECTOR TALENTS
Our journey began as a cultural platform promoting emerging talent, established artists, and bold collaborations across disciplines. Through partnerships and public funding, we created festivals, exhibitions, and cultural activations, connecting people, ideas, and artistic expression.
Our partners became our clients, but our approach remains the same: shaping projects with emotional connection and cultural relevance. Today, COLLECTIVE OSLO works across strategy, storytelling, design, and activations bringing strategic vision to culture and cultural sensibility to branding.
ADVISORY BOARD
Our Advisory Board is a group of trusted experts who bring depth, perspective, and challenge. They are leaders in their fields, people we collaborate with, learn from, and turn to for honest feedback. We value their ability to think independently, speak openly, and help us stay sharp.
Svein Terje Torvik
Curator music, dance, performance, Henie Onstad
Anders Graham
Film Producer
Mikkel Lehne
Director, Void
Franzisca Siegrist
Visual Artist
Irija Øwre
Director, Galleri Format
Widar Halén
Dr. philos., former Director of Design and Handicrafts at the Norwegian National Museum of Art
Isabelita Virtual
Creative Director
Riccardo Ruini
Creative Director
Our Services
From strategic direction and storytelling to full-scale production, everything we do is grounded in collaboration.
We love a good challenge driven by meaning, creativity, and impact that matters.
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Brand development and positioning
Repositioning, portfolio and growth strategies
Impact collaboration strategies
Cultural & customer insights
Emotional value mapping
Destination growth & development strategies
Event and festival strategies
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Creative concept development
Brand and destination narrativesand tone of voice
Campaign and content production (digital + editorial)
Visual identity and sensorial brand design
Digital homes: website creation and makeovers
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Phygital brand activations (B2B, B2C, B2E)
Event & festival production and management
Destination activation programs and productions
Artistic programming, talks and seminars
Entertainment and talent curation
Community and cultural collaborations
Product launches and design happenings
The Collective Way
Our methodology is simple. The Collective Way bridges strategy and creativity. It’s a collaborative framework built on partnership, precision, and imagination, ensuring every project grows from shared vision into emotional connection, cultural relevance, and tangible impact.
We extend experiences into communities and ongoing dialogue, building loyalty and measurable long-term value.
We align with clients and stakeholders to set strategic direction, audience insights, and clear goals for growth.
We transform strategy into powerful stories, activations, and experiences — crafted with our network of specialists.
We believe the future of branding is cultural.
Built on feeling, not formulas.
Shaped by people, not personas.
Defined by what moves us,
what is human, what resonates.
We don’t tick boxes or decorate.
We work with purpose.
Not louder. Not bigger. But smarter.
Daring, memorable, and unmistakably ours.
We work collectively.
Curated teams. Shared language.
Strategy and imagination, building in tandem.
No silos. No ego. Just collaboration in motion.
We don’t overcomplicate.
We clarify. We solve. We create together.
Because from friction comes originality.
What we make lives in the tension between intuition and intention.
Between the unexpected and the true.
Between culture and commerce.
Between art and audience.
Our work celebrates the people who make it possible;
creatives, artists, thinkers, and talents shaping tomorrow.
Together, we build things that move culture forward.
Because branding is culture.
And culture is everything.
Manifesto:
Branding is Culture,
Culture is everything.
Manifesto is a big word for something simple:
what drives us, how we work, and what we believe in.
Because everything starts with people,
and meaning is only real when it’s shared.