Video by
Ling Ling x Hakkasan Grand Opening: Launching a New Nightlife Destination Through Immersive Storytelling
Setting the Scene
In Spring 2017, Fursetgruppen launched Ling Ling Hakkasan at Aker Brygge in Oslo, introducing the internationally renowned Hakkasan universe to the Norwegian nightlife and dining scene. To mark the opening, COLLECTIVE was commissioned to create an immersive launch experience combining campaign production, live entertainment, digital storytelling, and curated guest experiences.
Creating the Launch Universe
The grand opening was developed as more than a restaurant launch. COLLECTIVE created a multidimensional event experience designed to position Ling Ling as a contemporary cultural destination balancing nightlife, hospitality, music, and visual identity. Through campaign imagery, moving visuals, scenographic interventions, and live performance, the launch transformed the venue into an immersive sensory environment.
Atmosphere, Exclusivity, and Digital Culture
COLLECTIVE produced the full visual campaign surrounding the opening, including films, photography, GIF content, release strategies, and artistic direction across digital and social platforms. A highly curated guest list contributed to the exclusivity of the event, generating strong anticipation around the opening and establishing Ling Ling as one of Oslo’s most sought after nightlife destinations at the time.
Throughout the evening, guests encountered live performances, immersive entertainment, and large scale visual projections integrated throughout the venue. COLLECTIVE also developed Instagram focused moments positioned strategically within the space and programmed at specific times during the event, encouraging guests to participate in the visual storytelling of the launch itself. Custom video artworks and projection based installations further extended the cinematic atmosphere of the experience while reinforcing the identity of the Ling Ling and Hakkasan universe.
Our Approach
Our approach focused on building a complete experiential identity around the opening rather than treating the event as a standalone launch party. COLLECTIVE developed a holistic creative strategy where campaign imagery, digital content, guest experience, scenography, and live performance functioned together as one cohesive narrative ecosystem.
COLLECTIVE led the creative direction, campaign production, event experience, and artistic programming of the launch. Every layer of the project was carefully developed to balance exclusivity, visual impact, and nightlife energy while positioning Ling Ling as both an international hospitality concept and a culturally relevant destination within Oslo’s creative scene. By integrating physical experiences with strong visual and digital storytelling, the launch generated both immediate audience engagement and lasting cultural visibility.
CLIENT
Fursetgruppen
VENUE
Ling Ling Hakkasan
LOCATION
Aker Brygge
CATEGORY
Grand Opening
Brand Activation
Hospitality Experience
DELIVERABLES
Creative Direction
Campaign Production
Event Production
Art Direction
Guest Experience
Visual Campaigns
Film Production
Projection Design
Live Entertainment
Social Media Strategy
On Site Production