Naturales Perfume Launch: Creating an Intimate Fragrance Experience
Setting the Scene
Together with Naturales, COLLECTIVE OSLO developed an intimate launch celebration introducing the brand’s collection of 100% natural Eau de Parfums. Hosted at the Naturales flagship store in Oslo during the pre holiday season, the event combined scent, storytelling, and atmosphere into a sensory experience designed to connect guests directly to the emotional universe behind the fragrances.
Bringing the Fragrance Universe to Life
The launch invited guests into a carefully curated environment shaped around warmth, intimacy, and discovery. Through scenography, hospitality, and sensory details, the flagship store was transformed into an immersive fragrance setting where visitors could experience the collection in a social and emotionally engaging atmosphere rather than through traditional retail presentation.
Scent, Storytelling, and Atmosphere
Throughout the evening, guests were introduced to the five fragrances Night Out, Sacra, Blush, Dugg, and Ibiza through a personal presentation led by Naturales founder and nose Rasa Gundersen. The storytelling behind each perfume became central to the experience, allowing guests to engage with the scents through memory, mood, and emotional association.
The atmosphere balanced elegance and informality, with festive pink drinks and intimate conversations creating a relaxed social setting around the fragrance launch. Rather than focusing solely on the products themselves, the evening emphasized sensory immersion and emotional connection, positioning the perfumes as extensions of personal identity and atmosphere.
Our Approach
Our approach focused on translating the invisible and emotional qualities of fragrance into a physical guest experience. COLLECTIVE OSLO developed the launch as an intimate sensory environment where scent, hospitality, conversation, and spatial atmosphere worked together to create emotional resonance around the Naturales universe.
COLLECTIVE OSLO led the concept development and production of the event, shaping the flow, atmosphere, and experiential identity of the evening. By balancing storytelling with understated visual direction and social intimacy, the launch created a refined and memorable introduction to the fragrance collection while strengthening the connection between guests and the Naturales brand philosophy.
CLIENT
Naturales
LOCATION
Naturales Flagship Store
CATEGORY
Brand Activation
Product Launch
DELIVERABLES
Concept Development
Creative Direction
Event Production
Guest Experience
Fragrance Storytelling
Spatial Atmosphere
Hospitality Experience
On Site Production
FEATURED CONTRIBUTOR
Rasa Gundersen
